About Us
This is a pursuit of conscious and uncompromising luxury. Born from a rich tapestry of Southern American roots, articulated by the artisanal soul of the French Riviera, HODO is more than resort wear—it is a continuation of a matriarchal legacy woven into the fabric of every design.
Heritage, Vivacity, and Timeless Elegance Unite
Luxury with Legacy and Purpose
Every piece crafted in our Mougins atelier is guided by core values that ensure beauty and responsibility go hand in hand, appealing directly to the discerning, conscious client.
HERITAGE
'The Wisdom of Uncompromising Dignity'
HODO is a testament to the strength, grace, and unwavering spirit of our ancestral matriarchs of southern American thread. They understoood style as self-determination (a quiet, dign power). Their legacy is the foundation of our creative vision, imbuing every garment with substance and meaning.
VIVACITY
'The Irrepressible Spirit'
Vivacity is the life force that transforms ordinary moments into a celebration. It’s the fearless curiosity that led our American-born vision to the South of France. This spirit flows into designs that are dynamic, spontaneous, making you feel alive the moment you put them on.
Elegance
'The Expression of Authentic Living'
True elegance is inherited, cultivated, and expressed. It's the sophisticated ease born from the marriage of American boldness and French refinement. Our elegance is not superficial; it has substance, purpose, and legacy, reflecting the quiet confidence of a woman who knows her worth.
House of Artists
Empower Yourself
HODO Luxury Resort Apparel Brand celebrates the multi-dimensional nature of the modern woman, drawing inspiration from three archetypes: The Ancestral Matriarch (wisdom), The Vivacious Spirit (joy), and The Global Sophisticate (refined experience).
We encourage you to celebrate your journey and exude the elegance that comes from living authentically. When you wear HODO, you are not just wearing resort wear; you are joining a sisterhood that spans generations and continents, where every garment tells a story of strength and boundless elegance.......